289 Fear of Niche Boredom with Jonathan Stark

I talk with Jonathan Stark about the fear of niche boredom and the benefits of niching down in business. We explore the idea that niching down does not lead to boredom, but rather opens up new opportunities for variety and gr...

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Recent Episodes

March 27, 2024

289 Fear of Niche Boredom with Jonathan Stark

I talk with Jonathan Stark about the fear of niche boredom and the benefits of niching down in business. We explore the idea that niching down does not lead to boredom, but rather opens up new opportunities for variety and …

Episode page
March 20, 2024

288 [Hire Well] Five Offshoring Mistakes for CPAs to Avoid

Accountants run into many hiring and staffing-related challenges. You want to know: Which role to fill next Where to find talent If it’s time to go offshore How to hire well the first time. Because there are so many questions...

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March 13, 2024

287 How CPAs Can Decide Their Niche When They Can’t Decide

If you’ve ever wanted to niche but thought, “I can’t decide,” this episode is for you. By the end of it, you will not only know you can decide but also be able to take your next niche step with …

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March 6, 2024

286 What do I say on my website? #4: Fix / Packages

We’re talking today about what to put in the fix section of your website. If you do this well, the flow of your website copy will make sense to your reader. If you don’t do this well, there’s a risk …

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Feb. 28, 2024

285 The Niche River of Fear

Niching feels scary. The journey includes uncertainty, doubt, and overwhelm. “We definitely should turn around.” It’s the Niche River of Fear. If you know it exists and what to be on the lookout for, you’ll make it across. In...

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Feb. 21, 2024

284 Use “So That” to Communicate More Value

A simple way to improve how you communicate the value you create. If you are not already great at communicating the value you create, you might default to selling accounting to your clients. Selling accounting is less valuabl...

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head over to GeraldineCarter.com