283 Feelings for Profit

In increasing order of value, clients buy one of five things:

Commodities
Deliverables
Services
Experiences
Transformations

The kinds of transformations you can create are typically related to four things:

Money
Time
Feelings
Clarity

The more you understand about what your clients feel before they work with you and once they’re working with you, the easier your accounting practice gets.

LINK TO A FEELINGS CHART

https://www.amazon.com/Emotions-Emotional-Classroom-Counseling-12x12inch/dp/B0B5TGSGLW/ref=asc_df_B0B5TGSGLW/?tag=hyprod-20&linkCode=df0&hvadid=598229501205&hvpos=&hvnetw=g&hvrand=15276508905861896069&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9029472&hvtargid=pla-1751094789736&mcid=e10d3a2ccc2d36c1964d18fff114d616&gclid=CjwKCAiAt5euBhB9EiwAdkXWO55zbV2uRZfaMDZpvSVNdKf_q7QWP7p5RcxJ5JYU4yOWn7QyKUU4zBoC6iwQAvD_BwE&th=1

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